Create Profile to Market and Promote Your Music
The Internet has made it easier to build a career in music. Most tools you need to be successful are either free or very cheap to buy...and one of the tools you need is a professional business profile.
It's important to have an online web presence, where you can advertise your music, share news about projects, and where other artists, professionals and companies can contact you for business.
Did you notice there's no mention of your fans in the sentence above^^? That's because your website isn't for your fans. It's for your future customers.
Of course your fans will most definitely visit your site, but your site is for selling yourself to those who need your valuable talents or product (i.e. your music). So it's important to understand the business you're getting yourself into if you're going to build a career in music.
B2B: Make Money from Other Businesses Using Your Music!
In the business world, when a business or professional sells to regular people (like to your fans) it's called "business to consumer" (i.e. "B2C"). But when you sell to other businesses or professionals it's called "business to business" (i.e. "B2B"). If you're starting a music career you're starting a B2B, NOT a B2C.
Your art is made for your fans, but your money is made by selling/renting your art to businesses that need to sell *their* products/services to your fans. This is why most artists struggle, because they don't understand the business side of the music industry.
Starving artists (rightly) make music because they love to, but they (wrongly) think their fans will suddenly start giving them enough money for it, or that they'll be discovered by a record label. And when that never happens they can become jaded by the whole experience. Your success in this career is completely in your hands.
You must wear two hats when building a music career: "You, The Artist" and "You, The Business Owner".
...and both of you have completely different goals:
- The Artist says: "I want to create music that people will love for
years to come. True classics that'll stand the test of time. I have music in
me that needs expression."
- The Business Owner says: "I want companies paying me royalties for using my music in their commercials, movies, dance clubs, digital radio subscriptions, or on their artists' albums. I wonder what kind of songs they need??"
So the first step for you to reach your business goals is to create a website.
Websites Are Pretty Cheap To Make These Days..
It doesn't take thousands of dollars to make a website anymore. There are many services on the web that will setup one for you for free (in exchange for placing ads on it) or for a small monthly fee. Of course, the more you pay the more features you get, but don't be tempted by features. It's not about how flashy your website is...it's about showcasing your musical talent.
So only pay for features you absolutely need right now! The only thing that's important is that your website looks professional. Remember, your fans are not your real customers. Let this truth guide you when deciding to pay for any extra bells and whistles.
Check out Wix.com. They have a few interesting packages for websites specifically designed for music professionals. If you're ready to start to market and promote your music all you'd probably need to do with Wix is provide a few photos of yourself, a credit card and select the template you like the best.
Do Your Homework! No Shortcuts!
Take your time looking for the website service that will give you the best business profile. It'll save you loads of hassle down the road. It has to be right *for you* so invest the time this step needs so that you can move onto...
Do you have any questions about this step? Post in the comments below. Also, if you found this page helpful bookmark & share it with any other aspiring musicians or songwriters. Take care!