(How To Get Fans for Your Music.)
Once upon a time you could buy a cassette tape recorder and copy of your favorite song from an album you just bought and give the copy to someone, as long as you didn't sell it for a profit.
Sure it wasn't the best quality, but with it you could share your favorite music with a friend who didn't buy the album, helping them to discover new music they haven't heard just yet.
...And this was legal to do because the record company was only in business to sell vinyl records/tapes/CDs/etc (i.e. the quality stuff music was recorded on), not cheap copy.
But after the Internet threatened to make the record company obsolete, the record company pulled a bait & switch, by making the act of sharing music "illegal", and stealing the singer / songwriter's true business.
Sharing was a powerful way for artists to build new fans because no one knows the musical tastes of a new fan better than his/her friends. Friends have instant credibility you can trust to discover the hottest new songs.
Distribution through free-sharing quickly made an artist's song more popular because it was shared with people who were almost GUARANTEED to love it and buy it.
So "how do you get more music fans"? By freely sharing your songs and encouraging your fans to share your song with their friends. The strategy hasn't changed.
Distribute Your Song: Sharing it for "free-ninety-nine"!
It's so critical that you understand your business. Your fans are NOT your customers. And they never will be your customers (unless you're starting a record company).
You are NOT trying to make money by selling songs to fans, so you shouldn't put a shopping cart or restriction in the way of them listening to - and sharing - your music as much as they want.
I'm not saying you can never sell music to them or ask them for money. But if you make 'selling to your fans' the main motivation of your music business, you will not have a music business.
Your goal is to distribute your music to as many people - and as easily - as possible, and as more people who begin to love your music, the more valuable your music becomes when you offer it to your real customers.
The Wrong Way to Promote Yourself...Spamming Others!
No one likes shameless self-promoters. You know the type...they're like unwanted guests. You can tell they don't really care about what's going on in an online community.
In the comment sections of social sites you'll read messages like:
"Hey your song is great. Now check out my song!"
"I could really use some feedback on my latest project. What do you think?"
"Oh I do much better than that. Follow this link and see."
How many times do you skip over messages like these?
Whether it's on social media, an online forum, or an exposure site, spamming doesn't contribute to the community. And not only is the spam intrusive, usually the music is crap! So don't be that guy/gal.
The Right Way to Promote Yourself...Supporting Others.
"Give and ye shall receive."
Call it the golden rule, good karma, or the secret to life, but make sure you follow it!
If you want support for your career in music you have to support other people's careers. But this means more than just becoming a new fan and saying things like, "oh I love your work".
You must support their work financially. "*GASP*, but I don't have any money", you may say. Did you know your talent or skill is ALSO money? It's true! You just haven't converted it into cash.
Once you understand what money really is you'll see that anything of value - including your talent and/or skill in music - is "money" for someone and can be used to support others.
Ask yourself: "How can I use my talent to help improve their artistic work, career or business?" This question opens up so many creative possibilities that it's hard to share just a few examples with you, but let's list two just to get you thinking like a business person:
You're a songwriter who finds a great singer who has a small following...
- You write a song specifically for their voice and/or record a demo for
- You offer to freely give them the song to sing (or any other song you
have that they like)
- You ask them to credit you as songwriter and to link to your profile
wherever the song is posted
- The singer likes your song and agrees to the deal, giving credit and
linking to your profile
- The singer's followers visit your profile, listening to your other songs
- Your followers grow
- Wash, rinse, repeat...
You producer music. You find a YouTuber that makes their own movies who has followers...
- You notice they use the same background music for almost all of their
- You compose custom music to add to scenes of their video
- You offer to freely give them the music, and to make free
custom tracks for future movies
- You ask to be credited in the video and for a link to your profile in
- They like your tracks and agrees to the deal, giving credit and linking
to your profile
- Their followers visit your profile, listening to your other songs
- Your followers grow
- Repeat strategy with another channel
When your new fans (their old fans) begin following your profile, add new songs or new music directly to your profile that you'd like feedback on, and that they can share for free.
Important: Makes sure to contact them *professionally* through their business email and not through the comment section of their social profile.
So Let Us Begin.
If you're still at the beginning stages of trying to learn how to write great songs then join my training group.
Let's first learn how to write great songs like your favorite hits from the radio and train to become a great songwriter in four steps, and then be guided though building your music business:
Download my free 6-step exercise manual to prepare your lyrical content
for structuring. Having your song lyric fully fleshed-out before piecing it
together is important.
- Learn important skills and tips about each song section not taught in music
theory class to learn how to
structure your next song.
- Follow audio & video songwriting lessons to complete your
- Also, as a member get exclusive deals on all professional songwriting tools & courses offered on this website.
In a few weeks you'll have access to everything you need to start writing great songs. You've already taken the first step by searching for this info.
And reading this complete article proves you are passionate about entering the music business. So take the next step. There's no cost to join and no obligation to stay.
But you need to join now because space is limited.
IMPORTANT: After you register, check your spam folder if you don't get a confirmation email within a few minutes.
Updated: February 19, 2020
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