Sell Your Songs and Build your Music Career!
Regardless of which music career path you choose you must understand one important thing: the music business is a business!
The goal of this business is to "sell your songs for money".
But let's be realistic; you're not going to be successful in any music career if you don't understand your customer.
If you want to make a living in the music industry you must be able to take off your "artist" hat, put on your "business" hat, and start to think about your songs as products for customers.
So the question of the day is "just who is your customer?" Who *needs* (yes needs) to buy your songs?
Spoiler Alert: Your music fans; your "audience" is NOT your true customer!
That's right! As a professional singer - songwriter or lyric writer your business is NOT to sell your songs to your audience. Sure they may buy your songs if they really like them, but your fans do not *need* your songs.
Think about it. I'm sure you've bought songs before. As a fan, how many times did you hear a song before finally deciding to buy it?
It has to be pretty darn special for you to pay even $0.99 because you often hear it *for free*. And if you do buy it, what does it do for you? Nothing; you don't *need* the song for anything.
Yes, for many people certain songs can help them through difficult times, but for the most part, for us fans, songs are just entertainment.
Trust me, your audience is not your customer. As a singer - songwriter or lyricist you're not in the music business to sell your songs to them.
Click here to learn who your customer really is...and learn the secret to why independent artists struggle to build stable music careers while record companies get richer and richer.
- Singer / Songwriter -
What is a singer/songwriter and how do they earn a living? The answer may
- Musical Staff Writer
- What does it mean to be part of a songwriting team?
- Freelance Songwriter
Exactly what the name suggests; you're a one-man business.
- Jingle Writer -
Commercials are everywhere and most of them have a little tune you
remember..."like a good neighbor, the jingle is there!"
- Lyricist - It's all
about the spoken or written word.
- Music Supervision - You're in
charge of assembling the music for film or other visual art.
- Librettist: For Musical
Theater - You write lyrics for the thee-eh-ta; plays and such.
- Music Producer / Music Composer - It's all about the music...and much more!
With the growing popularity of singing competitions, the power of social media and the internet, your chance to have a successful music career has never been more possible than right now.
But because there are also so many people who want to be professional songwriters, lyric writers and composers as badly as you do, competition is fierce! So you need a strategy...
You must show you can make songs people love *before* companies invest in you. That means you automatically start as an "indie" (i.e. independent professional), until you grow in enough popularity that companies take notice.
Ok, so you're a pretty good songwriter & musician and you want to begin building your music career. Well there are four things you need in order begin to market and promote your music, written as four action steps:
- Create Business Profile
to Market and Promote Your Music - Publish a
professional profile so that other artists, professionals and companies can contact you.
- Setup Feedback System
So Your Fans Can Build Your Value - Setup easy ways
for your fans to build popularity for you and your music.
- Setup Exposure Platform for
Your Career in Music - Get yourself an exposure platform to build fans.
- Get Fans for Your Music
by sharing your new song(s).
In the business world this is called a marketing strategy, and until you're able to join a company and use their resources, you must "market" yourself & your skills to grow your music business.
Think of marketing and promotion as the wings on a plane, while your product (i.e. your music) is the engine or propeller. You can't fly without wings no matter how strong your engine is.
It doesn't matter how great of a songwriter or musician you are if no one knows you exist. Without a market (or fan base) you won't have a music business no matter how well you write, sing or play.
Now the strategy above will look different based on the songwriting job you choose. So visit one of the 7 professions above for more details.
Which music career interests you the most right now? Post in the comments. If you like this page, bookmark & share it! Or visit other pages to learn more about lyrics & songs.